about Presentation, by J. Jason Horejs
Owner, Xanadu Gallery
An important factor for many art buyers is the experience they have when they are making the purchase. Acquiring art is a special and unique process. Art is a discretionary purchase. We don’t buy art because we need it, we buy art because it touches us. Buying art can be a tremendous pleasure and a luxury.
Our job then is to cater to that desire and enhance the experience to the best of our ability. Much of the work I do in the gallery is to speak to the collector’s expectations of quality and to create that positive buying experience.
I want collectors to feel as if the work they are seeing in the gallery is of the highest caliber. That the work is museum-worthy. It’s amazing the power our presentation of the work can have in conveying the message that the piece is important.