January 04th, 2018
about Presentation, by J. Jason Horejs
Owner, Xanadu Gallery
An important factor for many art buyers is the experience they have when they are making the purchase. Acquiring art is a special and unique process. Art is a discretionary purchase. We don’t buy art because we need it, we buy art because it touches us. Buying art can be a tremendous pleasure and a luxury.
Our job then is to cater to that desire and enhance the experience to the best of our ability. Much of the work I do in the gallery is to speak to the collector’s expectations of quality and to create that positive buying experience.
I want collectors to feel as if the work they are seeing in the gallery is of the highest caliber. That the work is museum-worthy. It’s amazing the power our presentation of the work can have in conveying the message that the piece is important.