about Presentation, by J. Jason Horejs
Owner, Xanadu Gallery
An important factor for many art buyers is the experience they have when they are making the purchase. Acquiring art is a special and unique process. Art is a discretionary purchase. We don’t buy art because we need it, we buy art because it touches us. Buying art can be a tremendous pleasure and a luxury.
Our job then is to cater to that desire and enhance the experience to the best of our ability. Much of the work I do in the gallery is to speak to the collector’s expectations of quality and to create that positive buying experience.
I want collectors to feel as if the work they are seeing in the gallery is of the highest caliber. That the work is museum-worthy. It’s amazing the power our presentation of the work can have in conveying the message that the piece is important.
"There is no such thing as a mistake when creating a piece of art, there is only more or less satisfied!"
...unfortunately I cannot claim this quote as being my own, since it was said by Shakespeare and others!
An amazing event coming up that requires your participation; on May 26... I was fortunate enough to be selected in participating by offering my art for sale where 30% of the sale will benefit the Art at Heart endevours. For more details go to www.artatheart.ca
...as an Artist and a Therapist, this Article could be posted in both places, originated in Brain Pickings....
All about Empathy, excerpt...
The moment a viewer recognizes a painting as beautiful, it transforms from an object into a work of art. The act of looking, then, becomes a creative process, and the viewer becomes the artist.
Lipps found a name for his theory in an 1873 dissertation by a German aesthetics student named Robert Vischer. When people project their emotions, ideas or memories onto objects they enact a process that Vischer called einfühlung, literally “feeling into.” The British psychologist Edward Titchener translated the word into English as “empathy” in 1909, deriving it from the Greek empatheia, or “in pathos.” For Vischer, einfühlung revealed why a work of art caused an observer to unconsciously “move in and with the forms.” He dubbed this bodily mimesis “muscular empathy,” a concept that resonated with Lipps, who once attended a dance recital and felt himself “striving and performing” with the dancers. He also linked this idea to other somatosensory imitations, like yawns and laughter.
Half a century later, Mark Rothko would observe: “The people who weep before my pictures are having the same religious experience I had when I painted them.” He was articulating the model of creative contagion — or what Leo Tolstoy called the “emotional infectiousness” of art — that Lipps had formulated. Corbett writes:
Empathy explained why people sometimes describe the experience of “losing themselves” in a powerful work of art. Maybe their ears deafen to the sounds around them, the hair rises on the backs of their necks or they lose track of the passage of time. Something produces a “gut feeling” or triggers a flood of memory, like Proust’s madeleine. When a work of art is effective, it draws the observer out into the world, while the observer draws the work back into his or her body. Empathy was what made red paint run like blood in the veins, or a blue sky fill the lungs with air.
But although empathy originated in the contemplation of art, it was psychologists who imported it into popular culture, largely thanks to the cross-pollination of art and science in early-twentieth-century Europe.
keep an eye on what is coming and join us Aug 8-13, 2017 in Germany, details being posted soon....
Water colour classes for ALL ages and ALL levels ....
The objective of my teaching Water colour is to demystify the common perception that water colour is too difficult to be enjoyed by the laymen /or beginner. Those who have participated in my classes know that 'there is no such thing as a mistake' there is only being 'more or less satisfied!'
To join us, please contact EastEndArts.com
As of January 2020, Classes are Mondays 10am - Noon, 1:00- 3:00pm,
and Wednesday 10am tonNoon, 1:00pm - 3:00,
Fall classes are starting October 2nd and run for 10weeks until Dec 4th, at $ 250.-
Or 5 weeks at $ 150.-
Join the Fun, see you there.....Gabriele
Gabriele, Watercolourist and Art Instructor (with 10 yrs. of teaching experience), demystifying the art of watercolour with her unique approach to painting and teaching.
You may be experienced or novas, either is welcomed; groups are kept small for individual attention. The goal is to come away with satisfaction and enjoyment.
The day will begin with a wonderful breakfast, following a walk to choose a sight, 2 to 4 hrs of painting w a break for lunch; returning to the Hotel to freshen up and ready to explore the wineries in the neighborhood; all is in walking distance. Dinner will be up to the individuals/or group to explore the many great restaurants in the town. Cost is all inclusive of Travel, Accommodation and Instructors Fee at 2.800 Euro; participation limited to 8 max., call for early reservation...
This project is occupying much of my time, but has come along well, I have a proto type and 3 of the (presently) 8 figures are ready for inclusion of the proposal.
The ultimate goal and outcome includes finding the following:
1. Location for installation
2. Theater group of actors to perform short impromptu skids
3. Adding music
4. finding support
5. proceeds for a worthy cause
I'll keep you posted as to the progress....